Ayaan Sadiq.

2026 · Toronto / Remote

Ayaan Sadiq

Social Media & Content StrategistI build behavior-led marketing systems that connect creative execution with measurable business outcomes.

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01, About

I'm a Toronto-based strategist working at the seam of social, content, and influencer systems. I plan campaigns the way I run ops, small, repeatable units that compound. I've shipped end-to-end across Instagram, TikTok, LinkedIn, and eCommerce surfaces, and I like the work most when creative ambition meets a real measurement plan.

Reliable under pressure. Detail-obsessed. Fast to execute.

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Creators managed

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Lift in engagement

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Ops efficiency gained

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Years shipping campaigns

Social Strategy ✦Content Systems ✦Influencer Ops ✦Brand Storytelling ✦Analytics ✦Editorial Direction ✦Campaign Execution ✦Social Strategy ✦Content Systems ✦Influencer Ops ✦Brand Storytelling ✦Analytics ✦Editorial Direction ✦Campaign Execution ✦

02, Capabilities

Strategy

Brand positioningContent architectureCampaign planningAudience growthSEO intent mappingPerformance analytics

Content

Editorial directionLong-form copyShort-form scriptsEmailLanding pages

Platforms

InstagramTikTokLinkedInShopifyAmazon

Tools

NotionFigmaGA4Meta AdsLaterAirtable

03, Selected projects

All work →
01Self-Initiated

Self-initiated passion project (not client work)

Klothique, Timeless Style. Modern Essence.

Self-initiated passion project, not client work. During lockdown I invented Klothique, a fictional Toronto quiet-luxury fashion house, with no client and no brief, to prove a thesis: restraint outperforms noise in the inbox. I shaped the full brand baseline and a five-template lifecycle email system in a single navy + ivory + brass system.

Brand strategyVoice & toneEmail design systemsResponsive HTML email
Open case study →
02Multi-Platform Campaign

Lululemon (Multi-Platform Brand Campaign)

Momentum Creatives, Built for More

A cinematic, minimalist multi-platform campaign positioning Lululemon menswear as a single outfit that moves with a man through every part of his day, built end-to-end by team Momentum Creatives.

Creative directionBrand strategyMulti-platform campaign planningVideo production
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03Luxury Social

Chanel / Bleu de Chanel (Social Media Project)

Bleu de Chanel, You Define Your Blue

A social media content production plan for Bleu de Chanel Eau de Parfum, repositioning the fragrance as a quiet ritual for creatives and young professionals, built around the line 'Blue is your ritual.'

Luxury social strategyCreative directionVideo editingTreatment writing
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04Content Strategy

Neo Coffee Bar (Content Marketing Strategy)

Neo Coffee Bar, Moments of Calm

A full content marketing strategy and three-month editorial calendar for Toronto's Japanese-inspired Neo Coffee Bar, built around 'Moments of Calm,' a SMART objective to lift IG engagement +25% and in-store traffic +15%.

Content strategyEditorial planningPersona developmentCustomer journey mapping
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05DTC Concept

Buhi Supply Co.

Buhi Supply Co., Functional Goods, Felt Brand

A brand and content system giving a functional product line emotional weight without losing its utilitarian soul.

DTC strategyBrand voiceContent systemsLifestyle storytelling
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06Paid Social

Lush Cosmetics Canada

Lush, Holiday Collection Traffic Campaign

A Meta Ads Manager campaign driving Instagram and Facebook traffic to Lush's Holiday 2025 Collection on lush.ca, $20/day for 14 days, optimized for Landing Page Views.

Meta Ads strategyAudience targetingPerformance creativeBudget pacing
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07Luxury Growth

Fairmont Hotels & Resorts

Fairmont, Direct Booking Strategy

A full digital marketing strategy for Fairmont to grow direct online bookings by 20% in 12 months, funnel mapped from awareness to loyalty, SEO and retargeting built to reclaim revenue from OTAs.

Digital marketing strategyLuxury travel marketingFunnel designSEO
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08SEO Concept

DTC Wellness Brand (Concept)

SEO Strategy, Editorial as Growth Engine

An editorial-led SEO strategy treating content as a compounding distribution asset.

SEO strategyEditorial planningContent systemsAnalytics
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09Research Concept

Emerging Beverage Brand (Concept)

Brand Recognition Analysis

A diagnostic study identifying why a well-loved product wasn't translating into unaided brand recall.

Brand researchStrategic analysisAsset auditRecommendations
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04, Experience

  1. Marketing Intern

    mrkt X

    May 2025, Aug 2025

    • ·Led platform-specific calendars for IG, FB, LinkedIn across multiple client accounts.
    • ·Ran digital audits and built strategic briefs that turned into shipped collateral.
    • ·Designed print + digital assets and connected them into community-led campaigns.

  2. Growth Marketing & Content Strategist

    Freelance

    Jan 2026, Present

    • ·End-to-end social and influencer campaigns with 30+ creators.
    • ·Lifted average engagement 25-40% via data-led creator selection and native storytelling.
    • ·Built outreach/exec/reporting workflows that improved ops efficiency ~30%.

  3. Content Writer

    Freelance

    2025, 2026

    • ·SEO content for US eCommerce, product, category, landing, and email.
    • ·Long-form blog work tied to keyword intent and search behavior.
    • ·Adapted voice across Shopify, Amazon, social, and paid ad surfaces.

  4. Influencer Marketing Associate

    Freelance

    Sept 2024, Dec 2024

    • ·Ran outreach, onboarding, and content delivery for multi-creator campaigns.
    • ·Built influencer databases and trackers that scaled campaign ops.
    • ·Measured performance and fed insights back into creator selection.

05, Education & Certifications

Education

  • Seneca Polytechnic

    Postgraduate Certificate, Digital & Social Media Marketing

    Toronto, ON

  • George Brown College

    Postgraduate Certificate, Marketing Management, Digital Media

    Toronto, ON · Aug 2025

Certifications

  • Email Marketing CertifiedHubSpot Academy · 2025
  • Inbound CertifiedHubSpot Academy · 2025
  • Google Digital MarketingGoogle
  • Hootsuite PlatformHootsuite Academy
  • Research using AILinkedIn Learning
  • Digital Marketing Analytics SimternshipStukent
  • Content Marketing SimternshipStukent
  • Social Media SimternshipStukent
  • Digital Skills: Digital MarketingFutureLearn · Accenture
  • Digital SkillsAccenture
  • Excel: Advanced FormattingLinkedIn Learning
  • Excel Essential TrainingLinkedIn Learning

06, Let's build

Got a campaign that needs a system behind it?

Email me
linkedin.com/in/ayaansadiq ↗
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